Dunkin’ Halloween 2021 — In-store, Twitter, Pinterest, Instagram, Spotify and Web AR Instagram experience. The week of launch, the brand hit record-high sales for donuts.
Concepted, wrote, and collaborated with creators to develop the Dunkin’ #FALLowers influencer marketing campaign for the fall season
The Dunkin’ Door - The first-ever virtual door you can actually trick or treat at. Using Web AR, we created a one-of-a-kind branded experience that enabled fans to virtually trick or treat from anywhere. The sweepstakes garnered over 250k plays in its first few days on organic social.
