M&M’s instant story race
Here’s the story: Over 400 million people use Instagram Stories DAILY. So how does a brand like M&M’s, with predominantly traditional advertising, adjust to this new generational behavior? They tap into it. Literally.
Shortlist - One Show, Social Media Active Engagement (2020)
Shortlist - One Show, Mobile Gaming (2020)
Bronze - Kinsale Shark Awards (2019)
Shortlist - Communication Arts Interactive (2019)
Nominee - The Webby Awards, Social: Promotions & Contests (2020)