Lowe’s Hypermade
Lowe's tasked BBDO with creating social content around some of Pinterest's most popular how-to projects. These 15-second HyperMade videos helped motivate consumers to move beyond inspiration and tackle these projects in their own homes. HyperMade is the best performing social media content ever produced by Lowe's. Each video was shot in one take on an iPhone.
Many incredible creatives contributed to the success of HyperMade. Below are the videos I created for the Spring 2015 and Super Bowl XLIX campaigns.
Awards:
Bronze, Cannes Lions - Cyber Lion Social Innovation (2016)
Shortlist, Cannes Lions - Cyber Lion (2016)
Bronze, Facebook Awards (2015)
Bronze, Kinsale Shark Awards - Film/Film Craft (2015)
Best use of Short-form Video, Mashies (2015)
Silver, NY Addy (2016)
Press:
AgencySpy: BBDO NY Launches Spring HyperMade Effort for Lowe’s
Adweek: Lowe's Releases the First Instagram Video Ad Timed to the Super Bowl
Adweek: Important Tips for Making Your Instagram Videos Stand Out