Thinx MENstruation
In an effort to help destigmatize periods, we wanted to show the world how normal they'd be if we all had them. Thinx’s first broadcast campaign sparked a national conversation around periods and the portrayal of tampons on television. The film was loved by some, and outright rejected by others. But no matter what viewers had to say, each one of them helped us accomplish our most important goal: starting the conversation. Because in order to normalize periods, we have to talk about them first.
Shortlist - Cannes Lions, Film - Challenger Brand Shortlist - Cannes Lions, PR - Challenger Brand Shortlist - Cannes Lions, Film - Healthcare Silver - Clio Awards, Public Relations: Brand Development Bronze - One Show, Public Relations: Brand Voice
Shortlist - One Show, Branded Entertainment
Shortlist - One Show, Moving Image Craft
Shortlist - One Show, Health, Wellness
Shortlist - One Show, Film Long Form
People's Voice Winner - The Webby Awards, Advertising, Media & PR: Best Media Strategy
Nominee - The Webby Awards, Advertising, Media & PR: Social Video
Nominee - The Webby Awards, Advertising, Media & PR: Fashion, Beauty & Lifestyle
Shortlist - One Screen, Branded Content
Shortlist - Shots Awards The Americas
Shortlist - Caples, Digital B2C
Shortlist - Caples, PR
Gold - Cresta, Moving Image Craft
Fast Company Thinx’s first national ad campaign imagines a world where men get periods, too
The Independent Thinx rolls out national campaign where men get periods too
New York Post CBS bans TV ad that depicts menstruating men
Time My Company Wanted to Show a Tampon String in an Ad. Major TV Networks Told Us to Remove It
The Drum Inside the rejection of Thinx’s tampon string ad: ‘It's hard to say this was surprising’
Ad Age The first TV campaign for Thinx imagines a world where guys have periods
Ad Age Why underwear brand Thinx had to adjust its TV ad before some networks accepted it
Ad Age New frontiers in feminine hygiene ads.
Creative Review New Thinx ad makes periods everybody’s business
AdWeek New Thinx ad makes periods everybody’s business
Muse by Clio What If Men Had Periods?' Thinx Asks in First TV Campaign
Shape Magazine Thinx's First National Ad Campaign Imagines a World Where Everyone Gets Periods—Including Men
Shoot BBDO NY, Director Rachel McDonald Bring Men Into Thinx Feminine Hygiene Spot
E! News The Daily Pop
Ad Age Top 5
Luerzer’s Archive Issue 6-2019
Shots Top 100 of 2019